![]() ![]() I have a couple that physically model the sound of spring and plate reverbs. I have audio plug-ins that simulate specific guitar amplifiers. I was actually familiar with the concept before digital photography really caught on, because it’s exactly the same thing in the world of audio production. At that point, there’s a certain photographic vocabulary based on historical images, which carry over from film. Well, of course, if they don’t work, I don’t see the appeal either.īut assume a really good one. I’ll stick with adjusting my files by eye and if I want a film look, I’ll use film.įWIW, straight out of camera jpgs from a CCD Leica are as close to Kodachrome as anyone has ever gotten in “film emulation”. But if it works for you, more power to ya. I mean they got the con rolling, $120 a pop for each set? Wow. ![]() It’s like the saying goes, “I wanna be different, just like everybody else”. Sure it’s “cool and easy and hip” for the kids to tag #VSCO on their image, but looking at flickr I can see these “looks” used over and over. Just like in the wet lab, I take develop my images on a case by case basis. I don’t hit Auto on the Basic exposure tab in the Development tab either, and that’s pretty much what using these presets is like. Coming from someone whose first roll of film was Tri-X back in ’86 and pretty much used Tri-X until the late 90’s, I can confidently say that they missed this one by a mile. The Tri-X “look” they try to pull off in this free pack is godawful. These presets only look right when they are applied to an image that they are specifically suited for. To each his own, but I adjust every single image individually. That’s not a shameless plug, because I use them both and like them both I just always seem to be able to tell who is using and abusing VSCO. The system is unique but not as vanguard as it may initially seem, and not quite as versatile as the SLR Lounge Preset System. I continue to see photography portfolios where I can almost pick out exactly what preset has been applied. But on that note, I would caution you to not get carried away with them as many tend to do. This doesn’t mean you won’t get use out of it and can’t appreciate the looks, so don’t be put off. I know a handful, and can honestly say I haven’t a clue about the rest. It’s super easy to download and install.Ī few words of encouragement and of caution, if you allow me:įor one, almost no professional photographer I know really knows all the films these presets are based on, so don’t feel poorly if you don’t know some film obscure from your age demographic. Get it here and learn more about VSCO here. The VSCO community also, with Grid and all the rest, has become a rather vast and expanding community which you’ll likely get drawn into. If you’ve been curious to this point, and perhaps may even own some VSCO Cam packs for your iPhone, then this is perfect, and honestly you may as well take advantage of the offer, as the emulations are good. The idea behind this is simple, that you get your feet wet with some of the best, and dive in head first for the rest. To help you decide to jump the gauntlet, VSCO is now offering a free starter pack called VSCO FILM 00, and it contains two of the most popular film emulation presets the company has to offer: Kodak Gold from its Archetype Films Collection, and Tri-X from the Alternative Process Collection. One of the barriers for many who would want to try these emulations is the price, as each pack (and there are 6) costs $119, which is quite steep for a few presets. They’re attractive, can add some visual interest to even the most mundane or bland photo, and as such have been a hit with photographers and recreational shooters the world over. Visual Supply Co., VSCO (Vis-co) as the kids are saying it on The Gossip Girl these days, produces preset packs meant to emulate specific films from the ‘golden era of analog.’ They’re also said to have custom camera profiles which tune the presets to best present your images from any number of camera brands.
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